As some of you know, we have a new online store set up. The new switch made it easier to update and modify. Keep a lookout for new gear and  promo deals. Until May 31st, enjoy 10% discount on your entire order; code at checkout: bike  Thanks for the support!

A unique co-op featuring the works of art director David Courtemarche. Keep a lookout for the exclusive FF | DC5. Shout out to Aerospoke for the support!

Underground race this Saturday in Los Angeles; be there or the after party!

Stay tuned for our new frame (only) designed for urban racers and aggressive commuters. Developed with a pursuit-style cockpit and fine-tuned geometry, the Kama is optimized for sprinting and climbing the streets. For faster quality control and efficient R&D, each frame is handmade in Southern California…

We are stoked to offer these special edition caps made exclusively for us by New Era. Available in two colorways: black/white or royal-blue/red/white. These are premium quality caps as used in the MLB (59FIFTY®). Only available as fitted, and now available for purchase on our new online store!

One of our favorite annual races in Los Angeles is nextweek, March 18th! Friends from Trafik and Wolfpack are at it again with this sprint race to remember…

RACING THE END ——(Marathon Crash Race 2011) from Warren Kommers on Vimeo.

Stay tuned, we got some new projects in the works.

Friends from the Pedal Mobbin crew have a new website up. Check it out here !

Our UK-based friends, Reynolds Techonlogy, are producing new riding gear for the hardcore cyclists. Besides their specialty of supplying high-end tubing for bicyle frames, their clothing is no surprise in quality for the avid riders. This longsleeve for example, has a retro look but with modern materials. It features a hidden ful-length zip, luminescent logo on sleeves, three rear pockets, and thermal comfort fabrics suitable between 38F-65F. Contact us for more info!

It has been a blast flying with New Era and their marketing ventures. We are not done yet and stoked to link the king of custom baseball-caps with the king of custom bicycle-wheels, Velocity. A few week ago we all contributed on a bike for the grand-opening of the New Era: Los Angeles store -one of a few flagship stores opening  nationwide. Everyone is pumped on the promo so lookout!

Untitled from Rick Escamilla on Vimeo.

Vid: Ricky Escamilla